Philip Cronerud, Creative Leader

I’m a global creative leader working across product, brand, and culture. Design is the foundation of my practice. I set the creative direction, build multidisciplinary teams, and lead the work from first idea through global execution.

Over nearly two decades, I have led global product launches, cultural platforms, brand identities, campaigns, and creative organizations. My work connects product and experience with every public expression of them, including identity, film, digital, retail, packaging, and communication.

I spent a decade at Apple across Hardware and Services, leading creative direction for some of the company’s most visible global launches and cultural platforms. At Apple, the role extended across the complete expression of a product or platform, from its narrative and identity to keynote, film, digital experience, retail, packaging, and global campaign. I progressed from leading launches for products including iPhone, HomePod, Apple TV, and AirTag to managing and creatively leading a multidisciplinary team across Apple Music, Apple Podcasts, and three Apple Music Super Bowl Halftime Shows.

Most recently, I led VISA’s global design organization of approximately 45 people across brand, product, partnerships, sports, music, entertainment, and campaigns. Set creative direction across internal teams, agencies, partners, and global markets.

I’m based in Los Angeles and focused on senior creative leadership roles where product, brand, and culture are treated as one connected experience.

Work Experience

Executive Creative Director, Independent

2026–Present

Partner with senior leadership teams to define creative vision and shape how brands, products and experiences show up in the world. Lead multidisciplinary work across identity, product, campaigns and storytelling from strategy through execution.

Sr. Director, Global Head of Design at VISA

2025–2026

Led VISA’s global design organization across brand, sports, entertainment, partnerships, experiential, product marketing and consumer communications.

Global Creative Director at Apple, Marcom

2020–2025

Led global design and creative direction for Apple Music and Apple Podcasts, defining how both services appeared across entertainment, artist partnerships and culture.

Global Creative Lead at Apple, Marcom

2015–2020

Led design strategy and global art direction for flagship product launches including iPhone, Apple Watch, HomePod, Apple TV 4K and AirTag.

Early Creative Experience

2007–2015

Began my career in 2007 across art direction, editorial design, publishing and visual culture.

Worked at Wieden+Kennedy Amsterdam from 2011 to 2015, where I helped establish and grow the design studio and developed global campaigns and visual systems for Nike, Coca-Cola, Heineken and Audi.

Worked across all nine issues of It’s Nice That’s Printed Pages from 2013 to 2015, commissioning established and emerging photographers, designers, artists and illustrators while contributing to editorial direction and print production.

External Agency Leadership

Led client-side creative relationships with a global network of agencies and specialist studios across brand, product, campaigns, and partnerships:

Publicis Groupe
AKQA
Anomaly
Buck
Brand New School
ManvsMachine
Trollbäck+Company
Studio Dumbar
Base Design
Fundamental Co
Imagination
We Are Social
Any Other Name
Media.Monks
The Mill
AV Squad

Kim Gehrig
Daniel Sannwald
Floria Sigismondi
Pieter Hugo
Dan Tobin Smith
Scheltens & Abbenes
Andre D. Wagner
Dennis Leupold
Daniel Arnold
Andrew Zuckerman
Lernert & Sander
Jason Nocito
Carl Kleiner
Scandebergs
Haw-lin Services
Philippa Price
Paul Jung
Chad Moore
Ryan Hopkinson
Tadao Cern
Maurizio Di Iorio
Robin Broadbent
Kate Jackling
C-G Hagström
Bruno Drummond
John Short
Lightning & Kinglyface